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About Media Targeting Associates
MEDIA TARGETING ASSOCIATES (M.T.A.) is a media distribution company for targetable, independent films and other select programming seeking professional direct-to-consumer distribution. Its primary means of distribution is via internet solicitation made directly to consumers (and through affiliated websites) who are specifically interested in the subject of the film being offered. The key executives have been distributing independent films for more than twenty five years in general and fifteen years specifically into the video marketplace and maintain deep-rooted relationships within the distribution community.
M.T.A. is working with producers and producer representatives, providing them with a mechanism for getting their films into the marketplace with the added assurance that their films will be handled on an individual basis. We are acquiring programming, both documentary and narrative, whose target audience is relatively sizeable and available to us through related consumer group websites. It's basically a grass roots face-to-face approach to selling as opposed to the more traditional "trade advertising to retail sales" method. We do this through the process of internet and website linking which is quite time consuming but ultimately the most effective method for the selling of targetable, niche product.
Although the intention is to sell the films in a "tiered" roll-out manner, the initial and primary window is to sell DVDs at full price directly to consumers via the internet. We will target all websites and other outlets appropriate to the subject matter of the particular film or program. As an example, if we acquire a film on motorcyclists, we can target not only motorcycle clubs and associated retail outlets but also outlets associated with the tattoo arts and other areas of endeavor connected to motorcyclists in some way.
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